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Today is Small Business Saturday | Webinar: The Power of Direct Mail | Real Sales Forecasts Have Curves

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Today is Small Business Saturday!

Dine Small on November 29

Today is Small Business Saturday, a day dedicated to supporting the small businesses that anchor our local communities and strengthen our economy. You can show your support today by shopping and dining at your local small businesses. 

To help support small business restaurants today, we're asking owners to share their special menus for Small Business Saturday Night on social media using the #ShowUsYourMenu tag.

> Read President Obama's message for Small Business Saturday


WEBINAR: SBA and the U.S. Postal Service Present: The Power of Direct Mail

Think that direct mail is dead? Think again: According to a 2012 study by Exact Target magazine, 65% of consumers have made a purchase as the result of a Direct Mail piece. Join us Thursday, December 4 at 3 PM ET for a presentation to learn about: 

  • Using Direct Mail to acquire new customers
  • Using Direct Mail to retain existing customers
  • The 40/40/20 rule and how it means more dollars for your company
  • How Direct Mail amplifies your campaign by boosting your conversion rate

> Read more and register


Webinar: The Five Pillars of Business Security

Join SBA and ADT Business to learn about actionable strategies to protect your small business from top to bottom and keep it secure, even under changing circumstances. Learn the critical elements of fostering a secure organization. Tune in Thursday, December 11 at 1 PM ET.

> Read more and register


Free Affordable Care Act 101 webinar covering healthcare reform and your small business hosted by SBA and Small Business Majority. Click to RSVP today

Affordable Care Act 101 Webinars

SBA and Small Business Majority will host a free Affordable Care Act 101 webinar so small business owners can learn the basics of the Affordable Care Act and how they can enroll in health insurance marketplaces.

In addition, Spanish-speaking small employers throughout the country can join representatives from SBA, HHS and Small Business Majority for ACA 101 webinars in Spanish. Below are the registration links for the upcoming Spanish-language webinars, which are held every other Tuesday. 

 

Chart of the Week: SHOP Marketplace Premiums Flat in 2015

Businesses seeking coverage on the SHOP Marketplace in 2015 will find that, on average across the 32 States where the Federal government operated the SHOP Marketplace in both 2014 and 2015, the premium for the lowest-cost bronze, silver, and gold policies has remained steady or declined slightly relative to 2014.

> Read more


Real Sales Forecasts Have Curves

Are you forecasting sales of a startup or a new product? Check out SBA guest blogger Tim Berry's article on why projections that draw good-looking curves are better than straight lines.

> Read more


SHOP Marketplace Webinar Series

The Center for Medicare and Medicaid Services, CMS, is offering a webinar series for small business employers, agents, brokers and other interested stakeholders, about important changes in the Small Business Health Options Program (SHOP). The webinar will be offered every Tuesday, 2-3 pm ET from December 2, 2014, through February 24, 2015, (except December 23 and 30).

> See the full schedule


Helping to Boost Business Development for Native American Entrepreneurs

Native American Heritage Month is a time to reflect on the significant contributions the first Americans made to the establishment and growth of the U.S.  American Indians and Alaskan Natives were the country's first entrepreneurs, and the SBA is working hard every day to ensure that the entrepreneurial spirit of Native people continues to thrive.  

> Read more


ZERO: Invented in Babylon and the most basic building block of the digital age, also a core concept in the world of SBIR/STTR

When people think of the Small Business Innovation Research and Small Business Technology Transfer (SBIR/STTR) programs, the three phases (Phase I, II, & III) come to mind with associated dollar amounts of grant/contract financing. However, there is a far more critical phase in need of support and assistance, and that would be Phase 0.

> Read more


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