0447-Marketing Management Assignment

ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

(Department of Business Administration)

MARKETING MANAGEMENT (447)

CHECKLIST

SEMESTER: SPRING 2012

This packet comprises the following material:

1.                  Text book

2.                  Assignments No. 1 & 2 along with course outline

3.                  Assignment forms (2 sets)

4.                  Tutorial & assignments schedule

In this packet, if you find anything missing out of the above mentioned material, please contact at the address given below:

The Mailing Officer,

Mailing Section, Block No. 28,

Allama Iqbal Open University,

H-8, Islamabad.

Phone: 051-9057611, 12

Course Coordinator

ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

(Department of Business Administration)

WARNING

1.         PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.

2.         SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”.

Course: Marketing Management (447)                                Semester: Spring 2012

Level: BA                                                                                     Total Marks: 100

Pass Marks: 40

ASSIGNMENT No. 1

(Unit: 1–4)

Q. 1  Differentiate the three types of companies: production-oriented, selling-oriented, and marketing-oriented company. Give atleast one example of each type.                                       (20)

Q. 2  (a)  Distinguish between short-range market share and long-range market share.            (08)

         (b)  Briefly explain the three types of plans.                                                 (12)

Q. 3  Explain the basic principles of organizing essential to set up the organizational structure.          (20)

Q. 4  List and discuss the responsibilities of sales, advertising, packaging, service, and credit manager.         (20)

Q. 5  What are the four basic requirements of an effective control? Explain.       (20)

assignment No. 2

(Units: 5–9)

Total Marks: 100

Q. 1  How marketing information system is different from marketing research? Explain. List the steps of marketing management process.                                                                                   (20)

Q. 2  Explain the three steps of developing new products.                                    (20)

Q. 3  What are the various channels of distribution? Explain. List the issues of each channel.           (20)

Q. 4  (a)     Explain the basis for a sound selection of a salesman.                        (10)

         (b)     Compare the methods used to motivate the salesman.                         (10)

Q. 5  Is oral contract useful in a court of law? Justify and explain your answer. Briefly explain the advantages of a written contract.                                                                                           (20)

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