MULTIPLE CHOICE QUESTIONS of Business Communication with solution

MULTIPLE CHOICE QUESTIONS of Business Communication
with solution
Persuasive Messages

1. In a letter that makes a persuasive request, the specific request should be [272-273]

a. Vague so the receiver is not certain as to what is being requested.

b. Stated in the first sentence.

c. Stated before details of the request are given.

d. Stated after details of the request are given.

Answer

2. Which of the following methods should NOT be used to capture attention in the opening paragraph of a persuasive message? [267]

a. Use of color

b. Use of receiver's name

c. Use of conjunction

d. Use of an interjection

Answer

3. The most correct statement about the interest section of the indirect plan for persuasion is: [267]

a. Downplay any negative points.

b. Be positive and brief.

c. Make action easy.

d. Show benefits to receiver.

Answer

4. Which of the following sentence beginnings would be best to use in a persuasive request [272-273]

a. We think it would be good if you . . .

b. We need you to give . . .

c. Will you please . . . ?

d. It would be appreciated if you . . .

Answer

5. What is one way that a sales message differs from other business letters'? [279]

a. A sales message may emphasize your competitors' strengths.

b. A sales message may contain inaccurate information.

c. Sentence fragments may be used in a sales message.

d. The you-viewpoint is NOT important with a sales message.

Answer

6. Which of the following is NOT a persuasive message situation? [267]

a. Invitation

b. Recommendation

c. Collection

d. Employment

Answer

7. Which of the following would be the best sentence to complete a sales message? [280]

a. You can now purchase four photographs for $ 17.50.

b. Please call our toll free number, 1-800-65-PHOTO, now to place your order for the four photos.

c. You will really be proud of these quality photographs, which cost only $ 17.50.

d. This low price of $ 17.50 is unbelievable for such quality photos.

Answer

8. Which of the following sentences best starts a collection letter for a new customer who is 20 days behind in making a payment? [280]

a. Why haven't you made your payment yet?

b. We've missed your payment this month.

c. You have an outstanding reputation in this town.

d. Your account is being forwarded to our lawyer.

Answer

9. Which of the following statements about collection messages is INCORRECT? [280-281]

a. Messages in the reminder stage are not considered persuasive.

b. The writer of a collection message in the appeal stage should not mention a customer's reputation or credit rating.

c. The number of steps in each stage may vary.

d. Messages in the warning stage are not concerned with maintaining a customer's goodwill.

Answer

10. The correct order of the three stages of collection messages is [280]

a. Appeal, Warning, Reminder.

b. Warning, Reminder, Appeal.

c. Reminder, Warning, Appeal.

d. Reminder, Appeal, Warning.

Answer

Solution


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